Ear Up Music Global Starts Now!

 

The Renaissance Foundation (RF) is pleased to announce the launch of the Ear Up Music Global program, a new music scheme sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region,to provide young music talent in Hong Kong with the opportunity to perform on the global music stage, and increase international exposure for more established music acts.

Six budding music acts will be selected and matched with four experienced music acts in a mentee/mentor relationship. Each pair will not only perform at a leading international music festival, but also engage in cultural exchanges with native music professionals and institutions in each respective city. Upon returning to Hong Kong, all pairs will participate in a sharing session and concert to share their experiences and learning with local audiences.

The first two pairs selected under the program are acclaimed “book rocker” Jing Wong and his mentee singer-songwriter Linda Chow, and instrumental rock band tfvsjs and their mentee experimental pop songwriter Adrian Lo. Wong and Chow will be heading to Seoul, South Korea to perform at Zandari Festa (29/09 – 01/10) while tfvsjs and Lo will play at Sound of Munich Now (11/11 – 12/11) in Munich, Germany. Both mentees Chow and Lo are alumni of the 2016 edition of the Ear Up Record Label Creation and Incubation Program, another program organized by the Renaissance Foundation and sponsored by CreateHK that helpedempower 12 young Hong Kong music talent through education and mentorship. Also, in collaboration with Redress, the winner of the Hong Kong Best Prize ofEcoChic Design Award 2017will specially design an outfit made with waste-reducing methods for Linda Chow to wearfor her performance at Zandari Festa.

Started in 2012, Zandari Festa has quickly established itself as Korea’s largest music showcase festival. The annual event takes place in Seoul’s Hongdae area, the epicenter of youth culture in Korea and ground zero for the country’s indie music scene. For three days each October, Zandari Festa brings together acts and music industry professionals from around the world for concerts and conferences at more than 10 unique venues around Hongdae.

The Sound of Munich Now, established in 2009, is an annual music festival that happens at Feierwerk, a cultural performance hub that is located in Munich, Germany. Featuring the best of Munich’s musical offerings as well as overseas music acts, the two-day event sees over 30 bands, DJ’s and music groups take to the stage each year.

Other collaborating music festivals that are part of the program include Noise Pop Music & Arts Festivalin San Francisco, United States, and more. The remaining two pairs of the program will be announced at later dates.

For more details, please refer to project website at http://www.earup.org.hk/global.